Episode 15: AI in the News: AI for Event Marketing
In this week’s episode, Paul Roetzer and Mike Kaput sit down to talk about AI and how we use it at the Marketing AI Institute.
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In this week’s episode, Paul Roetzer and Mike Kaput sit down to talk about AI and how we use it at the Marketing AI Institute.
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We are about to enter a future where humans and machines work hand-in-hand to create content at scale—and the effects on companies and careers will be profound.
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Artificial intelligence in marketing has dozens of use cases, and hundreds of AI-powered tools and technologies are available to help.
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Editor’s Note: This post is republished with permission from Trust Insights, a company that helps marketers solve/achieve issues with collecting data and measuring their digital marketing efforts.
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I recently read two simple tweets that changed my thinking in a profound way.
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Greg Brockman is becoming President, a new role which reflects his unique combination of personal coding contributions on our critical path together with company strategy. He is currently focused on training our flagship AI systems.
Brad Lightcap has been pivotal in OpenAI's growth, scaling our structure, team, and capital base through his oversight of our Finance, Legal, People, and Operations organizations. He will become Chief Operating Officer and expand his focus, working with our Applied AI teams to sharpen our business and commercial strategies. He will also continue to manage the OpenAI Startup Fund.
Mira Murati has done a tremendous job leading our research, product, and partnership functions over the past 18 months. Most recently, she was instrumental in bringing these functions together for the successful release of our DALL·E research. Mira is taking on the role of Chief Technology Officer, reflecting her leadership across these critical areas within OpenAI.
Chris Clark is becoming Head of Nonprofit and Strategic Initiatives. He will lead the operations of OpenAI’s nonprofit parent and key strategic projects including our relationships with mission-aligned partners.
These executives are supported by world-class teams who are the lifeblood of OpenAI, constantly advancing the state of the art in artificial intelligence research and deployment. It’s a pleasure to work alongside such incredible talent and leadership across our company. We are all very excited for the future. (And we’re hiring!)
Out-of-home marketing and outdoor advertising is changing with the help of AI. And now is the time to integrate smarter OOH into your marketing mix.
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The future of content marketing involves machines… at a greater scale than you could imagine.
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In today’s highly competitive market, simply delivering the products and services customers need isn’t enough to make a lasting impact. The companies that truly stand out are the ones able to foster an authentic connection to their brand based upon trust and loyalty. Creating that sense of loyalty is one of the great challenges facing organizations looking to differentiate themselves from their competitors.
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Your brand now has the power to build personalization and recommendation engines using the same platform as Amazon.com-with no machine learning experience required.
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