New research from SmarterX surfaced not just where B2B marketers are in their AI journey but how they feel about it.

from Marketing AI Institute | Blog https://ift.tt/njhK6FE
via IFTTT

We had a campaign we wanted to get in front of the right people. The problem was familiar: We had a targeted list of business leaders we genuinely thought would benefit from what we were promoting, but no clean process for actually reaching them at scale. And we didn’t have enough time to do it the slow way [read: without AI].

from Marketing AI Institute | Blog https://ift.tt/IjeHcWO
via IFTTT

Corporate America is starting to ration AI, and it’s affecting marketing teams. Axios and The Wall Street Journal report that some enterprises have burned through their entire annual AI budget in just a few months. Others have watched AI spending double or triple with little warning.

from Marketing AI Institute | Blog https://ift.tt/q3xMFta
via IFTTT

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals — 86% of whom are B2B marketers — and asked what AI training they want most.

from Marketing AI Institute | Blog https://ift.tt/PLKcmlD
via IFTTT

There’s a moment in every technology cycle when a tool stops being a competitive edge and starts becoming essential to work. For AI in B2B marketing, that time has arrived.

from Marketing AI Institute | Blog https://ift.tt/oXlaYmO
via IFTTT

Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, “Futureproof,” “Young Money,” and “The Unlikely Disciple.” His column, The Shift, examines the intersection of tech, business, and culture.hing right now: scale AI across teams, accelerate adoption, and show measurable results.

from Marketing AI Institute | Blog https://ift.tt/BeWsgTL
via IFTTT

Every leader trying to navigate AI faces a similar challenge: How to keep pace with a technology moving faster than our institutions, our policies, and our economic framework.

from Marketing AI Institute | Blog https://ift.tt/Wi0s5e8
via IFTTT

Every marketing and AI leader is being asked to do the same thing right now: scale AI across teams, accelerate adoption, and show measurable results.

from Marketing AI Institute | Blog https://ift.tt/pL9CVRB
via IFTTT

New AI tools launch constantly. Most agencies don’t have time to test even a fraction of them.

from Marketing AI Institute | Blog https://ift.tt/VWA0k1r
via IFTTT

AI agents aren’t magic. They’re not autonomous coworkers ready to run your accounts unsupervised. And they’re definitely not ready for you to unleash and forget about them.

from Marketing AI Institute | Blog https://ift.tt/hgvTm1H
via IFTTT