You’ve got a great idea for a blog or LinkedIn article, if only your internal subject matter expert can find time for an interview.

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AI is changing what it means to be a marketer.

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Most marketing teams are using AI to do the same work faster. That, says Liza Adams, is the wrong goal. Doing things differently is where growth happens.

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It’s not a small request. It can cost thousands, depending on ticket cost and travel.

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Saving time is not the goal of AI. Spending it on something better is.

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Trade events and conferences are packed with fresh perspectives, meaningful conversations, and ideas. But with so much happening at once, the experience can quickly become overwhelming … making it easy to miss in-person connections and creative opportunities.

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Saving time is not the goal of AI. Spending it on something better is.

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LinkedIn just introduced a new option for users: “Seems like AI slop.”

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AI can now produce more content in an afternoon than most marketing teams used to create in a month. For Joe Pulizzi, that’s precisely the problem and the opportunity.

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Anyone who’s worked in content marketing has heard some version of the 80/20 rule: 20% of the work is creating the asset, 80% is activating it.

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