Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals, including nearly a third who are marketers and 84% who work for B2B organizations.

Respondents said 41% of their organizations describe their AI momentum as inconsistent or siloed. More than half of individual professionals have moved past experimentation, yet their organizations haven’t caught up. 

from Marketing AI Institute | Blog https://ift.tt/5FK8ipn
via IFTTT

The 2026 State of AI for Business Report surveyed more than 2,100 professionals, 84% of whom work at B2B organizations and about a third of whom are marketers. This makes this one of the most relevant datasets for B2B professionals trying to understand where AI is taking their profession.

from Marketing AI Institute | Blog https://ift.tt/MwVqRWH
via IFTTT

Marketers, take note: New research using 2.7 million data points from the 2026 Winter Olympics revealed how AI systems form and preserve narratives about brands, athletes, and organizations.

from Marketing AI Institute | Blog https://ift.tt/sHmVajw
via IFTTT

Most marketers have a transactional relationship with AI, A. Lee Judge says. They put in a request. They get out an asset. They edit it until it sounds like their voice or their brand’s. Then, they repeat.

But Judge, founder of B2B content marketing and production company Content Monsta, explains AI isn’t meant to replace human content creators; it’s meant to elevate them.

from Marketing AI Institute | Blog https://ift.tt/EiIhGoU
via IFTTT

New research from SmarterX surfaced not just where B2B marketers are in their AI journey but how they feel about it.

from Marketing AI Institute | Blog https://ift.tt/njhK6FE
via IFTTT

We had a campaign we wanted to get in front of the right people. The problem was familiar: We had a targeted list of business leaders we genuinely thought would benefit from what we were promoting, but no clean process for actually reaching them at scale. And we didn’t have enough time to do it the slow way [read: without AI].

from Marketing AI Institute | Blog https://ift.tt/IjeHcWO
via IFTTT

Corporate America is starting to ration AI, and it’s affecting marketing teams. Axios and The Wall Street Journal report that some enterprises have burned through their entire annual AI budget in just a few months. Others have watched AI spending double or triple with little warning.

from Marketing AI Institute | Blog https://ift.tt/q3xMFta
via IFTTT

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals — 86% of whom are B2B marketers — and asked what AI training they want most.

from Marketing AI Institute | Blog https://ift.tt/PLKcmlD
via IFTTT

There’s a moment in every technology cycle when a tool stops being a competitive edge and starts becoming essential to work. For AI in B2B marketing, that time has arrived.

from Marketing AI Institute | Blog https://ift.tt/oXlaYmO
via IFTTT

Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, “Futureproof,” “Young Money,” and “The Unlikely Disciple.” His column, The Shift, examines the intersection of tech, business, and culture.hing right now: scale AI across teams, accelerate adoption, and show measurable results.

from Marketing AI Institute | Blog https://ift.tt/BeWsgTL
via IFTTT