There’s a moment in every technology cycle when a tool stops being a competitive edge and starts becoming essential to work. For AI in B2B marketing, that time has arrived.
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![Kevin Roose: The AGI Chronicles [MAICON 2026]](https://www.marketingaiinstitute.com/hubfs/Roose.png)
Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, “Futureproof,” “Young Money,” and “The Unlikely Disciple.” His column, The Shift, examines the intersection of tech, business, and culture.hing right now: scale AI across teams, accelerate adoption, and show measurable results.
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![Andrew Yang: How AI Can Build a Future that Works for Everyone [MAICON 2026]](https://www.marketingaiinstitute.com/hubfs/Andrew%20Yang.png)
Every leader trying to navigate AI faces a similar challenge: How to keep pace with a technology moving faster than our institutions, our policies, and our economic framework.
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![Karen Hao: Are We Betting on the Wrong AI Narrative? [MAICON 2026]](https://www.marketingaiinstitute.com/hubfs/Karen%20Hao.-1.png)
Every marketing and AI leader is being asked to do the same thing right now: scale AI across teams, accelerate adoption, and show measurable results.
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New AI tools launch constantly. Most agencies don’t have time to test even a fraction of them.
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AI agents aren’t magic. They’re not autonomous coworkers ready to run your accounts unsupervised. And they’re definitely not ready for you to unleash and forget about them.
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AI is creating big opportunities for agencies. It’s also creating real legal exposure.
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Brand leaders are talking about their agencies, and it’s not all flattering.
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If you lead or work inside an agency, you feel the relentless pace of AI innovation.
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