Name an AI use case, and there’s probably a tool for it.

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When Marketing AI Institute founder and CEO Paul Roetzer posted his take on New York City’s decision to ban generative AI in public school classrooms, the response was immediate and voluminous. Hundreds of comments flooded in, ranging from thoughtful to pointed to aggressive. Sorting through all of them manually would have taken hours.

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Marketers have long sought visibility as a way to elevate their brand. But choosing heightened visibility at the sacrifice of credibility is a wrong choice, Wil Reynolds says.

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Organizations are eager to dive into AI, but many initiatives still stall before they deliver meaningful results… or never move beyond experimentation.

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In the summer of 2023, we created a Very Best Books on AI List.

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You’ve got a great idea for a blog or LinkedIn article, if only your internal subject matter expert can find time for an interview.

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AI is changing what it means to be a marketer.

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Most marketing teams are using AI to do the same work faster. That, says Liza Adams, is the wrong goal. Doing things differently is where growth happens.

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It’s not a small request. It can cost thousands, depending on ticket cost and travel.

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Saving time is not the goal of AI. Spending it on something better is.

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