Editor’s Note: This is a sponsored blog post from Marketing AI Institute partner Pattern89.

It’s safe to say that almost everything has felt unexpected this year. 

But despite how 2020 has turned out, can marketers still depend on tried-and-true campaigns and communications? Or rather, are there ways we can lean into new tech, like artificial intelligence, to get a better handle on our unprecedented world? 

Thanks to artificial intelligence, we can predict what’s in store for digital advertising. And we can do that right now!

Data science is the linchpin in today’s marketing world. Luckily, teams can use a combination of data science, artificial intelligence and human creativity to predict creative performance for their digital ads. Despite the craziness 2020 throws our way, marketers can still predict what images, colors, facial expressions, and more will deliver the best outcomes for their campaigns, advertising and social channels.

In Pattern89’s Q4 2020 Creative Forecast, artificial intelligence predicts which image assets will perform the best for digital marketers. Check out its trend predictions below, and download the full report for a more in-depth look at what creative will be trending tomorrow.

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