At the Marketing AI Institute, we read dozens of articles on artificial intelligence every week to uncover the most valuable ones for our subscribers and we curate them for you here. We call it 3 Links in 3 Minutes. Enjoy!
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I think we can all agree that AI is exciting, but that means it can also be a little intimidating.
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As part of the AI Academy for Marketers membership, we offer monthly Ask Me Anything (AMA) coaching sessions with leading industry experts. We chat about everything from technology trends, use cases, lessons learned, to much more.
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Editor’s Note: This is a sponsored blog post from Marketing AI Institute partner Pattern89.
It’s safe to say that almost everything has felt unexpected this year.
But despite how 2020 has turned out, can marketers still depend on tried-and-true campaigns and communications? Or rather, are there ways we can lean into new tech, like artificial intelligence, to get a better handle on our unprecedented world?
Thanks to artificial intelligence, we can predict what’s in store for digital advertising. And we can do that right now!
Data science is the linchpin in today’s marketing world. Luckily, teams can use a combination of data science, artificial intelligence and human creativity to predict creative performance for their digital ads. Despite the craziness 2020 throws our way, marketers can still predict what images, colors, facial expressions, and more will deliver the best outcomes for their campaigns, advertising and social channels.
In Pattern89’s Q4 2020 Creative Forecast, artificial intelligence predicts which image assets will perform the best for digital marketers. Check out its trend predictions below, and download the full report for a more in-depth look at what creative will be trending tomorrow.
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How do you get started with marketing artificial intelligence?
The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.
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AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns.
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Turns out machine learning can make your marketing far more human. At least, it will if CaliberMind
(
@calibermind
) has its way. The company offers a B2B predictive marketing solution that uses AI to create a picture of ideal customers, then communicate with them in the most profitable way. The result is accelerated deals and increased content engagement.
We talked to CaliberMind co-founder and CEO Raviv Turner (
@ravivturner
) to get the lowdown.
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What if you could predict which types and versions of content would resonate best with your audience? Or walk into a client or executive pitch meeting with data that backs up each of your creative choices before those choices are made?
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In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms.
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