DALL·E Now Available in Beta

DALL·E Now Available in Beta

We’ll invite 1 million people from our waitlist over the coming weeks. Users can create with DALL·E using free credits that refill every month, and buy additional credits in 115-generation increments for $15.

DALL·E, the AI system that creates realistic images and art from a description in natural language, is now available in beta. Today we’re beginning the process of inviting 1 million people from our waitlist over the coming weeks.

Every DALL·E user will receive 50 free credits during their first month of use and 15 free credits every subsequent month. Each credit can be used for one original DALL·E prompt generation — returning four images — or an edit or variation prompt, which returns three images.

A powerful creative tool

DALL·E allows users to create quickly and easily, and artists and creative professionals are using DALL·E to inspire and accelerate their creative processes. We’ve already seen people use DALL·E to make music videos for young cancer patients, create magazine covers, and bring novel concepts to life.

Other features include:

  • Edit allows users to make realistic and context-aware edits to images they generate with DALL·E or images they upload using a natural language description.
  • Variations can take an image generated by DALL·E or an image uploaded by a user and create different variations of it inspired by the original.
  • My Collection allows users to save generations right in the DALL·E platform.

Pricing

In this first phase of the beta, users can buy additional DALL·E credits in 115-credit increments (460 images[1]) for $15 on top of their free monthly credits. One credit is applied each time a prompt is entered and a user hits “generate” or “variations.”

As we learn more and gather user feedback, we plan to explore other options that will align with users’ creative processes.

Using DALL·E for commercial projects

Starting today, users get full usage rights to commercialize the images they create with DALL·E, including the right to reprint, sell, and merchandise. This includes images they generated during the research preview.

Users have told us that they are planning to use DALL·E images for commercial projects, like illustrations for children’s books, art for newsletters, concept art and characters for games, moodboards for design consulting, and storyboards for movies.

Safety

Prior to making DALL·E available in beta, we’ve worked with researchers, artists, developers, and other users to learn about risks and have taken steps to improve our safety systems based on learnings from the research preview, including:

  • Curbing misuse: To minimize the risk of DALL·E being misused to create deceptive content, we reject image uploads containing realistic faces and attempts to create the likeness of public figures, including celebrities and prominent political figures. We also used advanced techniques to prevent photorealistic generations of real individuals’ faces.
  • Preventing harmful images: We’ve made our content filters more accurate so that they are more effective at blocking images that violate our content policy — which does not allow users to generate violent, adult, or political content, among other categories — while still allowing creative expression. We also limited DALL·E’s exposure to these concepts by removing the most explicit content from its training data.
  • Reducing bias: We implemented a new technique so that DALL·E generates images of people that more accurately reflect the diversity of the world’s population. This technique is applied at the system level when DALL·E is given a prompt about an individual that does not specify race or gender, like “CEO.”
  • Monitoring: We will continue to have automated and human monitoring systems to help guard against misuse.

Subsidized access for qualifying artists

We hope to make DALL·E as accessible as possible. Artists who are in need of financial assistance will be able to apply for subsidized access. Please fill out this interest form if you’d like to be notified once more details are available.

We are excited to see what people create with DALL·E and look forward to users’ feedback during this beta period.


Footnotes

  1. Number of images is approximate. DALL·E generates four images for every natural language prompt. DALL·E’s Edit and Variations features generate three images. ↩︎

source https://openai.com/blog/dall-e-now-available-in-beta/

Why Having One Source of Truth Company-Wide is the Key to Success

Editor’s Note: This content is sponsored by Creatopy.

The way a company works defines the company itself and the kind of success it can achieve. Working in silos limits your perspective, and in turn, this limits the impact of your actions. Instead, by bringing all the information you have together and making it available company-wide, you can achieve synergy—a unified view, a coordinated approach that will help you maximize your output. This is precisely why giants like Netflix, Apple, and Google achieved great success.

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Building a Better Content Brief with AI

Editor’s Note: This content is sponsored by Marketing AI Institute partner MarketMuse.

In 2022, content marketing isn’t a maybe, it’s a must. It’s no longer a matter of if, but how and how often. If your goal is organic traffic, it’s not uncommon for websites to publish new content several times per week to keep a steady flow of visitors and maintain their authority and rank in SERPs.

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4 AI Marketing Strategy Leaders You Should Be Following

Your marketing efforts are only as good as the strategy that fuels them. 

Would you agree?

Whether you’re a team of one or a team of 100, successful marketing requires strategic planning and well-executed production.

Today, you have the unique opportunity to infuse your marketing plans and assets with AI—and the following AI experts can help get you started.

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Reducing Bias and Improving Safety in DALL·E 2

Reducing Bias and Improving Safety in DALL·E 2

Today, we are implementing a new technique so that DALL·E generates images of people that more accurately reflect the diversity of the world’s population. This technique is applied at the system level when DALL·E is given a prompt describing a person that does not specify race or gender, like “firefighter.”

Based on our internal evaluation, users were 12× more likely to say that DALL·E images included people of diverse backgrounds after the technique was applied. We plan to improve this technique over time as we gather more data and feedback.


A photo of a CEO

In April, we started previewing the DALL·E 2 research to a limited number of people, which has allowed us to better understand the system’s capabilities and limitations and improve our safety systems.

During this preview phase, early users have flagged sensitive and biased images which have helped inform and evaluate this new mitigation.

We are continuing to research how AI systems, like DALL·E, might reflect biases in its training data and different ways we can address them.

During the research preview we have taken other steps to improve our safety systems, including:

  • Minimizing the risk of DALL·E being misused to create deceptive content by rejecting image uploads containing realistic faces and attempts to create the likeness of public figures, including celebrities and prominent political figures.
  • Making our content filters more accurate so that they are more effective at blocking prompts and image uploads that violate our content policy while still allowing creative expression.
  • Refining automated and human monitoring systems to guard against misuse.

These improvements have helped us gain confidence in the ability to invite more users to experience DALL·E.

Expanding access is an important part of our deploying AI systems responsibly because it allows us to learn more about real-world use and continue to iterate on our safety systems.

source https://openai.com/blog/reducing-bias-and-improving-safety-in-dall-e-2/

DALL·E 2: Extending Creativity

DALL·E 2: Extending Creativity

As part of our DALL·E 2 research preview, more than 3,000 artists from more than 118 countries have incorporated DALL·E into their creative workflows. The artists in our early access group have helped us discover new uses for DALL·E and have served as key voices as we’ve made decisions about DALL·E’s features.

Creative professionals using DALL·E today range from illustrators, AR designers, and authors to chefs, landscape architects, tattoo artists, and clothing designers, to directors, sound designers, dancers, and much more. The list expands every day.

Below are just a few examples of how artists are making use of this new technology:

The Orrigos

James and his wife Kristin Orrigo created the Big Dreams Virtual Tour which focuses on creating special memories and a positive distraction for pediatric cancer patients around the world. The Orrigos have worked in top children's hospitals around the country and now virtually meet up with families, bringing children’s ideas to life through personalized cartoons, music videos, and mobility friendly video games. Orrigo says children and teens light up when they see their DALL·E-generated creations, and they are ready to be the star of a story brought to life from their imaginations.

Most recently, Orrigo and his team have been working with a young cancer survivor named Gianna to create a music video featuring herself as Wonder Woman fighting her enemy — the cancer cells.

“We didn't know what an osteosarcoma villain would look like so we turned to DALL·E as our creative outlet. DALL·E gave us a huge amount of inspiration,” Orrigo said. “Unfortunately, Gianna knows this battle all too well. But we are celebrating her victory by bringing her cartoon music video to real life to spread awareness about pediatric cancer and to give Gianna an unforgettable memory.”

Stefan Kurzenberger

In a project conceived by Austrian artist Stefan Kutzenberger and Clara Blume, Head of the Open Austria Art + Tech Lab in San Francisco, DALL·E was used to bring the poetry of revolutionary painter Egon Schiele into the visual world. Schiele died at 28, but Kutzenberger — a curator at the Leopold Museum in Vienna, which houses the world’s largest collection of Schiele’s works — believes that DALL·E gives the world a glimpse of what Schiele’s later work might have been like if he had had a chance to keep painting. The DALL·E works will be exhibited alongside Schiele’s collection in the Leopold Museum in the coming months.

DALL·E 2: Extending Creativity
"A painting of tall trees walking along a road, with chirping and trembling birds in front of a white sky in them in the style of Austrian expressionist Egon Schiele"

DALL·E 2: Extending Creativity
"Lakeshore Without Sun, 1913 in the expressionist style of Egon Schiele"

Karen X Cheng

Karen X Cheng, a director known for sharing her creative experiments on Instagram, created the latest cover of Cosmopolitan Magazine using DALL·E. In her post unveiling the process, Karen compared working with DALL·E to a musician playing an instrument.

“Like any musical instrument, you get better with practice…and knowing what words to use to communicate? That's a community effort — it's come from the past few months of me talking to other DALL·E artists on Twitter / Discord / DM. I learned from other artists that you could ask for specific camera angles. Lens types. Lighting conditions. We're all figuring it out together, how to play this beautiful new instrument.”

Tom Aviv

Israeli chef and MasterChef winner Tom Aviv is debuting his first U.S. restaurant in Miami in a few months and has used DALL·E for menu, decor, and ambiance inspiration — and his team have also used DALL·E to in designing the way they plate dishes.

It was Tom’s sister and business partner Kim’s idea to run a family recipe for chocolate mousse through DALL·E.

“It’s called Picasso chocolate mousse, and it’s a tribute to my parents,” she explained. “DALL·E elevates it to another level — it is just phenomenal. It changed the dish from your usual chocolate mousse to something that does service to the name and to our parents. It blew our minds.”

Branja is expected to open in October.

Don Allen Stevenson III

XR creator Don Allen Stevenson III has used DALL·E to paint physical paintings, design wearable sneakers, and create characters to transform into 3D renders for AR filters. “It feels like having a genie in a bottle that I can collaborate with,” he said.

Stevenson’s real passion is education — specifically making technology accessible to more people. He hosts a weekly Instagram Live teaching people about DALL·E and other tools for creative innovation.

“Digital tools freed me up to have a life that I am proud of and love,” Stevenson says. “I want to help other people to see creative technology like DALL·E the way that I see it — so they can become free as well.”

Danielle Baskin

Danielle Baskin, a multimedia artist, says she plans to incorporate DALL·E generations across a number of different art forms: product design, illustration, theater, and alternative realities.

“It’s a mood board, vibe generator, illustrator, art curator, and museum docent,” Baskin says. “It’s an infinite museum where I can choose which private collections I want to visit. Sometimes I need to repair the private collections (tweak my prompt writing). Sometimes the collection isn’t quite there. But sometimes the docent (DALL·E 2) shows me a surprising new collection I didn’t know existed.”

August Kamp

August Kamp, a multimedia artist and musician, says she views DALL·E as a sort of imagination interpreter.

“Conceptualizing one’s ideas is one of the most gatekept processes in the modern world,” Kamp says. “Everyone has ideas — not everyone has access to training or encouragement enough to confidently render them. I feel empowered by the ability to creatively iterate on a feeling or idea, and I deeply believe that all people deserve that sense of empowerment.

Chad Nelson

Chad Nelson has been using DALL·E to create highly detailed creatures — and he’s made more than 100 of them.

“I had a vision for a cast of charming woodland critters, each oozing with personality and emotional nuance,” Nelson said. His characters range from “a red furry monster looks in wonder at a burning candle” to “a striped hairy monster shakes its hips dancing underneath a disco ball” — each crafted to capture the most human thing of all — feelings.

“DALL·E is the most advanced paint brush I’ve ever used,” Nelson says. “As mind-blowing and amazing as DALL·E is, like the paint brush, it too must be guided by the artist. It still needs that creative spark, that lightbulb in the mind to innovate — to create that something from nothing.”


source https://openai.com/blog/dall-e-2-extending-creativity/