Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.
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We’re hearing more and more about out-of-home advertising these days. That’s not a surprise, considering that the post-pandemic re-emergence into the real world is well underway. People are determined to enjoy life to the fullest again. For many, that means not only getting out of the house but getting away from their digital screens.
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This post is sponsored by Marketing AI Institute partner Persado.
Research has shown that it costs more to find a new customer than to keep an existing one. Whether the multiple is 5X or 25X more, the fact is that the longer you keep a customer, the more value they deliver to the business. Research from Bain & Company finds that in the financial services sector, an improvement of 5 percent in customer retention produces 25 percent more in profit.
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From sharing ideas to building brands, digital marketing can accomplish many impressive things. However, at the end of the day, companies typically use it with one purpose in mind: increasing revenue. If it’s not doing that, or some sort of related task, then many organizations can’t justify the expense.
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What if you were scrolling through social media one day, and you came across an ad that addressed you by name and seemed to be created with your interests in mind? How would you react?
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Consumers spend according to their values. Does your content engage them?
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In the last few decades, we’ve experienced a rapid evolution of AI. Since its humble beginnings in 1956, artificial intelligence has transformed from simple predictive models to powerful machines, fueled by deep learning.
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“Everyone you will ever meet knows something you don’t.” — Bill Nye
As a marketer, when you come across a topic that’s unfamiliar (artificial intelligence, perhaps), what do you do?
Maybe you ignore it completely—you have enough to worry about already, right? Or, you might do a quick Google search and read a few articles before getting back to writing your fifth blog post of the day.
Or, if you’re truly interested in learning and growth, you’ll find and follow experts on the topic.
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