Artificial intelligence (AI) is helping companies boost lead volume, improve close rate, and supercharge overall sales performance.

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AI needs to be held accountable—by people and other AI.

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AI is estimated to contribute $15.7 trillion to the world economy by 2030, according to PwC.

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Enterprise decision making is about to change.

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Many of us aren’t great at content creation or content strategy…

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Today we announced our first group of presenters for our Marketing Artificial Intelligence Conference (MAICON) 2022.

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If you rely on search engine optimization (SEO) to attract and convert traffic on your site, you need to know what AI can do for you.

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Drift is a Revenue Acceleration Platform that connects companies with buyers and customers in real-time via chat, video, voice, and email.

Conversational AI powers Drift’s platform. With it, companies can maximize all of their revenue sources—from new business to retention to upsell—rather than just one source. Drift does this by focusing on the entire customer lifecycle, engaging customers from first touch to expansion to advocacy.

We spoke with Aurelia Solomon, Director of Product Marketing to learn more about this AI-powered marketing solution.

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Editor’s Note: This post is republished with permission from Trust Insights, a company that helps marketers solve/achieve issues with collecting data and measuring their digital marketing efforts.

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.

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Companies large and small need to adopt AI without losing sight of the ethical implications of these solutions, or pay the price.

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