Using Experiential AI to Build Long-Term Customer Relationships Engagement [VIDEO]

Customers want and expect epic experiences. Experiential marketing is not new to the scene, but the past few years have opened up a world of opportunity into what an experience could look like. Oftentimes, these robust customer experiences are time-consuming for marketing teams and many are built on “good enough” data. With economic uncertainty looming, it is important that we learn and get smarter with every marketing program, and that includes getting, and using, better data. Fortunately, AI can help.

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[The Marketing AI Show Episode 24]: AI in the Workplace, OpenAI Funds Entrepreneurs, and Google Unveils New AI Projects

While our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast.

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