Customers want and expect epic experiences. Experiential marketing is not new to the scene, but the past few years have opened up a world of opportunity into what an experience could look like. Oftentimes, these robust customer experiences are time-consuming for marketing teams and many are built on “good enough” data. With economic uncertainty looming, it is important that we learn and get smarter with every marketing program, and that includes getting, and using, better data. Fortunately, AI can help.

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