Digital fatigue is real. We’re all experiencing it as marketers and as consumers. As brands work to gain share of voice in a fragmented digital marketplace, they’re looking in alternate and unexpected places to reach consumers. And it’s a great idea. With some semblance of normalcy returning to the world, consumer travel and activities on the rise, and most adults in need of a digital detox, we marketers need to look outside computers and phone screens to reach customers and prospects. 

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