Editor’s Note: This post is sponsored content from AiAdvertising.

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know what half.” Wanamaker died in 1922, meaning this statement is over 100 years old, and advertisers are still plagued with the same problem today. This singular problem is the primary problem for all marketers, and it is exactly what we are laser-focused on solving at AiAdvertising.

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