Just as advertising channels have become more fragmented over the past few decades, so have the ways in which advertisers run campaigns. Do you need help with optimization? There’s a tool for that. What about analytics? Technology can do that. But all those tools create multiple data sources and, in some instances, do not integrate with each other.

Essentially, all this technology at our fingertips can create more manual work.  

But what if there was a closed loop system that could do it all in one place–where audience building through reporting could all happen seamlessly?

from Marketing AI Institute | Blog https://ift.tt/rK7vwz3
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