This post is sponsored by Marketing AI Institute partner Persado.

Research has shown that it costs more to find a new customer than to keep an existing one. Whether the multiple is 5X or 25X more, the fact is that the longer you keep a customer, the more value they deliver to the business. Research from Bain & Company finds that in the financial services sector, an improvement of 5 percent in customer retention produces 25 percent more in profit.

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