In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.

Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety.

Watson was able to identify which elements from the dataset would resonate with viewers.

AI-inspired PR stunt? Most definitely.

Yet it also points to a deeper, more important story:

AI is the future of advertising.

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