Customers want and expect epic experiences. Experiential marketing is not new to the scene, but the past few years have opened up a world of opportunity into what an experience could look like. Oftentimes, these robust customer experiences are time-consuming for marketing teams and many are built on “good enough” data. With economic uncertainty looming, it is important that we learn and get smarter with every marketing program, and that includes getting, and using, better data. Fortunately, AI can help.
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While our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast.
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We are about to enter a future where humans and machines work hand-in-hand to create content at scale—and the effects on companies and careers will be profound.
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Not all AI news impacting the marketing world involves generative AI, and this week on the podcast, Paul and Mike discuss three artificial intelligence developments, breaking down their importance to marketers. In a word (or two): buckle up.
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Developers can now integrate DALL·E directly into their apps and products through our API. More than 3 million people are already using DALL·E to extend their creativity and speed up their workflows, generating over 4 million images a day. Developers can start building with this same technology in a matter of minutes.
#generations
curl https://api.openai.com/v1/images/generations \
-H "Content-Type: application/json" \
-H "Authorization: Bearer $OPENAI_API_KEY" \
-d '{
"prompt": "a photo of a happy corgi puppy sitting and facing forward, studio light, longshot",
"n":1,
"size":"1024x1024"
}'
down
#edits
curl https://api.openai.com/v1/images/edits \
-H "Authorization: Bearer $OPENAI_API_KEY" \
-F image="@/Users/openai/happy_corgi.png" \
-F mask="@/Users/openai/mask.png" \
-F prompt="a photo of a happy corgi puppy with fancy sunglasses on sitting and facing forward, studio light, longshot" \
-F n=1 \
-F size="1024x1024"
DALL·E’s flexibility allows users to create and edit original images ranging from the artistic to the photorealistic. DALL·E excels at following natural language descriptions so users can plainly describe what they want to see. As our research evolves, we will continue to bring the state of the art into the API, including advances in image quality, latency, scalability, and usability.
Built-in moderation
Incorporating the trust & safety lessons we’ve learned while deploying DALL·E to 3 million artists and users worldwide, developers can ship with confidence knowing that built-in mitigations—like filters for hate symbols and gore—will handle the challenging aspects of moderation. As a part of OpenAI’s commitment to responsible deployment, we will continue to make trust & safety a top priority so that developers can focus on building.
DALL·E applications
We’ve worked closely with a few early customers who have already built DALL·E into their apps and products across a variety of use cases.
Microsoft Bing
Microsoft is bringing DALL·E to a new graphic design app called Designer, which helps users create professional quality social media posts, invitations, digital postcards, graphics, and more.
Microsoft is also integrating DALL·E in Bing and Microsoft Edge with Image Creator, allowing users to create images if web results don't return what they're looking for.
CALA
CALA is the world's first fashion and lifestyle operating system. CALA unifies the entire design process—from product ideation all the way through e-commerce enablement and order fulfillment—into a single digital platform. Powered by DALL·E, CALA's new artificial intelligence tools will allow users to generate new design ideas from natural text descriptions or uploaded reference images.
Mixtiles
Mixtiles is a fast-growing photo startup. They use software and an easy hanging experience to help millions of people create beautiful photo walls. Mixtiles uses the DALL·E API to create and frame emotionally resonating artwork, by guiding users through a creative process that captures childhood memories, dream destinations, and more.
We’re excited to see what our customers will do with DALL·E and what creative ideas they’ll come up with.
Build with OpenAI’s powerful models
DALL·E joins GPT-3, Embeddings, and Codex in our API platform, adding a new building block that developers can use to create novel experiences and applications. All API customers can use the DALL·E API today.
From inside the research labs of some of the most innovative AI companies in the world—HubSpot, OpenAI, and his current role at Google—Vedant Misra has worked on many of the AI advancements that are redefining marketing, business, and society.
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