How your customers interact with your brand is vital to your company’s image. In this post, you are going to learn what conversational AI is and how it can help your company grow in ways that your competitors can’t.
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Marketers are facing a brave new world—a world without third-party cookies.
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When your company deploys AI, things can go wrong. Very, very wrong.
How wrong?
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AI has spent years at the top of the list of technologies that executive leaders say will have a significant impact on how they do business.
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If you’re a marketer who does any type of email marketing, you should look into how AI can help you dramatically improve and streamline your emails and how email plays into your digital marketing strategy.
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In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.
Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety.
Watson was able to identify which elements from the dataset would resonate with viewers.
AI-inspired PR stunt? Most definitely.
Yet it also points to a deeper, more important story:
AI is the future of advertising.
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Descriptive analytics is a powerful and data-driven technique to analyze and gain insights from customer data.
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Artificial intelligence is the key to solving problems that are too difficult for humans to solve.
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Artificial intelligence (AI) is quickly becoming one of the most popular buzzwords in the world.
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How often do you listen to your intuition when making a decision?
That “gut feeling” is an essential human function. It’s the sensation from deep within our lizard brains that tells us something feels off, and we might be in danger. It’s helpful at worst, and life-saving at best.
But when it comes to marketing?
Your gut feeling is probably wrong.
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