In 2014, during an event organized by the University of Reading, a chatbot passed the legendary Turing Test after it convinced 33% of the judges it was actually a 13-year-old boy. 

That was nearly a decade ago, and machine learning has only evolved further. In the process, it’s become an integral part of the marketing world.

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Are you writing content for your customers, or are you writing for search engines?

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There’s no question the event world has changed…

However, plenty of top artificial intelligence and machine learning conferences and events are still putting on world-class multi-day experiences, both virtually and in-person.

Below is our most current list of top AI conferences and machine learning conferences to investigate in 2022.

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Want to grow organic traffic?

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We are introducing a new-and-improved content moderation tool: The Moderation endpoint improves upon our previous content filter, and is available for free today to OpenAI API developers.

To help developers protect their applications against possible misuse, we are introducing the faster and more accurate Moderation endpoint. This endpoint provides OpenAI API developers with free access to GPT-based classifiers that detect undesired content — an instance of using AI systems to assist with human supervision of these systems. We have also released both a technical paper describing our methodology and the dataset used for evaluation.

When given a text input, the Moderation endpoint assesses whether the content is sexual, hateful, violent, or promotes self-harm — content prohibited by our content policy. The endpoint has been trained to be quick, accurate, and to perform robustly across a range of applications. Importantly, this reduces the chances of products “saying” the wrong thing, even when deployed to users at-scale. As a consequence, AI can unlock benefits in sensitive settings, like education, where it could not otherwise be used with confidence.

The Moderation endpoint helps developers to benefit from our infrastructure investments. Rather than build and maintain their own classifiers—an extensive process, as we document in our paper—they can instead access accurate classifiers through a single API call.

As part of OpenAI’s commitment to making the AI ecosystem safer, we are providing this endpoint to allow free moderation of all OpenAI API-generated content. For instance, Inworld, an OpenAI API customer, uses the Moderation endpoint to help their AI-based virtual characters “stay on-script”. By leveraging OpenAI’s technology, Inworld can focus on their core product – creating memorable characters.

Additionally, we welcome the use of the endpoint to moderate content not generated with the OpenAI API. In one case, the company NGL – an anonymous messaging platform, with a focus on safety – uses the Moderation endpoint to detect hateful language and bullying in their application. NGL finds that these classifiers are capable of generalizing to the latest slang, allowing them to remain more-confident over time. Use of the Moderation endpoint to monitor non-API traffic is in private beta and will be subject to a fee. If you are interested, please reach out to us at support@openai.com.

Get started with the Moderation endpoint by checking out the documentation. More details of the training process and model performance are available in our paper. We have also released an evaluation dataset, featuring Common Crawl data labeled within these categories, which we hope will spur further research in this area.

source https://openai.com/blog/new-and-improved-content-moderation-tooling/

Essentials Newsletters uses AI to identify who and what matters on specific topics, then deliver content from these sources straight to your inbox.

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We’re hearing more and more about out-of-home advertising these days. That’s not a surprise, considering that the post-pandemic re-emergence into the real world is well underway. People are determined to enjoy life to the fullest again. For many, that means not only getting out of the house but getting away from their digital screens.

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This post is sponsored by Marketing AI Institute partner Persado.

Research has shown that it costs more to find a new customer than to keep an existing one. Whether the multiple is 5X or 25X more, the fact is that the longer you keep a customer, the more value they deliver to the business. Research from Bain & Company finds that in the financial services sector, an improvement of 5 percent in customer retention produces 25 percent more in profit.

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From sharing ideas to building brands, digital marketing can accomplish many impressive things. However, at the end of the day, companies typically use it with one purpose in mind: increasing revenue. If it’s not doing that, or some sort of related task, then many organizations can’t justify the expense.

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INK is an AI-powered writing tool that helps writers generate content that ranks in search.

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