Here’s a question for you:

How great would your next performance review go if you could show 3X ROI on your latest marketing efforts?

That’s exactly what a major entertainment brand was able to achieve by using artificial intelligence.

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One of the major players in artificial intelligence just dropped an interview with advice every business leader needs to read.

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Facebook parent company Meta just released an AI system that automatically generates video clips of anything you can imagine—and all it needs from you is a simple text prompt. 

It’s called Make-A-Video, and it’s part of a category of tools called “generative AI” that businesses need to be paying attention to.

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On October 4, 2022, the White House announced what it calls an “AI Bill of Rights,” an important blueprint of the “five principles that should guide the design, use, and deployment of automated systems.”

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Amazon Web Services (AWS) powers much of the world—much of what you see, and much of which you don’t realize. And it has been doing so with artificial intelligence for more than 20 years. Long-time community member of Marketing AI Institute and Head of AI Solutions Marketing at AWS, Albert Esplugas, sat down with Paul Roetzer at MAICON 2022 to discuss technological advancements, AI, and what he sees as the future for marketers and businesses.

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This week on The Marketing AI Show, Marketing AI Institute founder/CEO Paul Roetzer and Chief Content Officer Mike Kaput talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders.

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In a 2021 survey, 86% of businesses said that AI was becoming a “mainstream technology” at their company, while another poll showed that adoption rates of machine learning methods were at 45%. Digital marketing is one of the industries that can benefit greatly from this technology, harnessing it for advanced segmentation, personalization, and SEO optimization.

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In the world of digital marketing, data is everything. It helps you understand your customers, optimize your campaigns, and make smarter business decisions. Not to mention, it’s a critical prerequisite for using AI in your marketing.

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Technology, the metaverse, and artificial intelligence: they’re in the news now more than ever. As much as we talk about AI, we appreciate the reminder also need to keep the human front and center. And it can reap amazing results.

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We’ve long preached the idea of marketer + machine, and as marketing departments become increasingly accountable for business outcomes, marketers need support. How can AI support marketing, increase performance and ROI, and how can we integrate AI into daily business activities?

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