All posts by zapier

How to Clone Your Best Sales Reps with Drift’s Chatbot

Drift is a Revenue Acceleration Platform that connects companies with buyers and customers in real-time via chat, video, voice, and email.

Conversational AI powers Drift’s platform. With it, companies can maximize all of their revenue sources—from new business to retention to upsell—rather than just one source. Drift does this by focusing on the entire customer lifecycle, engaging customers from first touch to expansion to advocacy.

We spoke with Aurelia Solomon, Director of Product Marketing to learn more about this AI-powered marketing solution.

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Marketing to Machines: The B2M Segment

Editor’s Note: This post is republished with permission from Trust Insights, a company that helps marketers solve/achieve issues with collecting data and measuring their digital marketing efforts.

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving.

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