All posts by zapier

Reality Check: Content Marketers Need to Look in the AI Mirror

Editor’s note: This is a guest post contributed to Marketing AI Institute.

The meteoric rise in conversational and generative AI has content marketers excited and anxious about the possibilities. In reality, AI is not here to take your job. Using AI correctly to (I) inform and (A) assist gives content marketers new ways to thoughtfully and intelligently connect with readers.

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[The Marketing AI Show Episode 44]: Inside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are Discovered

Episode 44 of the Marketing AI Show with Paul Roetzer and Mike Kaput covers stunning results from ChatGPT plugins, major Google AI announcements, problems with AI training, and more.

Listen or watch below—and keep scrolling for a summary of the show.

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Keeping Humans in the Loop with Generative AI

Generative AI is ushering in dramatic changes in content marketing. The potential to save time and resources, no doubt, is a major part of its appeal. But this technology comes with complexities and challenges, including data quality and bias, to ethical considerations.

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