Is AI going to replace your job as a marketer?

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BrightEdge, a leading AI-powered SEO platform for enterprises, recently released new research on the potential impact of Google’s Search Generative Experience (SGE) by industry. Based on its new BrightEdge Generative Parser^TM technology, the company has been measuring and tracking patterns within AI-generated results as they happen daily.

I recently caught up with BrightEdge founder and executive chairman Jim Yu to learn more about the future of AI in search.

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In Episode 82 of The Marketing AI Show, discover the newest advancements in AI, where certain updates may feel like they are directly from a Sci-Fi movie. Hosts Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech’s AI-driven quarterly earnings calls.

Listen or watch below—and see below for show notes and the transcript.

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We are about to enter a future where humans and machines work hand-in-hand to create content at scale—and the effects on companies and careers will be profound.

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Google Bard just made a stunning leap in capabilities…

It just beat GPT-4 on a top leaderboard that evaluates AI models.

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We just got some big AI news in the agency world…

The world’s largest ad group is spending $326 million on AI in the next 3 years.

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Discover how Publicis Groupe’s massive $326 million AI investment is set to revolutionize ad agency operations on Episode 81 of The Marketing AI Show with hosts Paul Roetzer and Mike Kaput. We also discuss Google Bard’s leap over GPT-4 in AI model rankings and introduce our mission to enhance AI literacy for all with our latest educational courses. Tune in for even more insightful analysis on these significant AI advancements!

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BrandOps is an AI-powered brand marketing analytics platform that helps you find which messages resonate and drive revenue.

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AI is helping salespeople everywhere crush their quotas. It’s doing that in two big ways.

First, it’s dramatically increasing productivity by automating and augmenting important, but repetitive, sales tasks like: taking notes during meetings, analyzing calls, and speeding up research on prospects.

Second, it’s supercharging sales performance by unlocking AI-powered capabilities that were previously impossible like: predicting the likelihood that leads will close, identifying new in-market leads, and automatically scoring prospects based on intent.

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Spotify uses artificial intelligence in a ton of smart ways to create an incredible listening experience across its audio streaming platform. This includes an AI DJ feature that curates a personalized selection of music for you based on your preferences, AI that translates podcasts into different languages, AI-powered music and podcast recommendations, and AI-driven search capabilities.

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