All posts by zapier

How Marketers Are Using AI-Powered Newsletters [Case Study]

Editor’s Note: This is a sponsored post from Marketing AI Institute partner rasa.io.

With award-winning content coming from unrivaled scholarly journals, like the Journal of Marketing, and publications like Marketing News, the American Marketing Association (AMA) understands the expectations marketers have for hyper-relevant content.

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Reality Check: Content Marketers Need to Look in the AI Mirror

Editor’s note: This is a guest post contributed to Marketing AI Institute.

The meteoric rise in conversational and generative AI has content marketers excited and anxious about the possibilities. In reality, AI is not here to take your job. Using AI correctly to (I) inform and (A) assist gives content marketers new ways to thoughtfully and intelligently connect with readers.

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