After a whirlwind week of AI announcements, hosts Paul Roetzer and Mike Kaput breakdown and analyze some key updates! Episode 84 of The Artificial Intelligence Show discusses the potential of OpenAI’s new video generation model, Sora, Google’s Gemini 1.5’s advancements, and efforts by major tech companies, including Meta, to regulate AI-generated content through the C2PA standard.
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Apple, Alphabet, Microsoft, and Meta all had quarterly earnings calls in January 2024—and all of those calls had significant AI components.
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Google has made some more big updates to Bard.
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Are paid AI tools like Microsoft Copilot and ChatGPT Team/Enterprise actually worth it?
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Is AI going to replace your job as a marketer?
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BrightEdge, a leading AI-powered SEO platform for enterprises, recently released new research on the potential impact of Google’s Search Generative Experience (SGE) by industry. Based on its new BrightEdge Generative ParserTM technology, the company has been measuring and tracking patterns within AI-generated results as they happen daily.
I recently caught up with BrightEdge founder and executive chairman Jim Yu to learn more about the future of AI in search.
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![[The Marketing AI Show Episode 82]: Are Paid AI Tools Worth It?, Big Google Bard Updates, and Big Tech’s AI-Driven Quarterly Earnings](https://www.marketingaiinstitute.com/hubfs/ep%2082%20cover.png)
In Episode 82 of The Marketing AI Show, discover the newest advancements in AI, where certain updates may feel like they are directly from a Sci-Fi movie. Hosts Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech’s AI-driven quarterly earnings calls.
Listen or watch below—and see below for show notes and the transcript.
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We are about to enter a future where humans and machines work hand-in-hand to create content at scale—and the effects on companies and careers will be profound.
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Google Bard just made a stunning leap in capabilities…
It just beat GPT-4 on a top leaderboard that evaluates AI models.
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We just got some big AI news in the agency world…
The world’s largest ad group is spending $326 million on AI in the next 3 years.
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