{"id":3933,"date":"2022-08-09T13:34:10","date_gmt":"2022-08-09T13:34:10","guid":{"rendered":"https:\/\/billsbud.org\/?p=3933"},"modified":"2022-08-09T13:34:10","modified_gmt":"2022-08-09T13:34:10","slug":"delighting-your-customers-data-motivation-ai","status":"publish","type":"post","link":"https:\/\/billsbud.org\/?p=3933","title":{"rendered":"Delighting Your Customers: Data + Motivation AI"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/delighting-your-customers-data-motivation-ai\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"https:\/\/www.marketingaiinstitute.com\/hubfs\/tim-mossholder-rx_GNopVlFs-unsplash%20%281%29.jpg\" alt=\"Delighting Your Customers: Data + Motivation AI\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a>\n<\/div>\n<p><span style=\"letter-spacing: 0px; background-color: transparent; font-style: italic;\">This post is sponsored by Marketing AI Institute partner <a href=\"https:\/\/www.persado.com\/\">Persado<\/a>.<\/span><\/p>\n<p><span style=\"letter-spacing: 0px; background-color: transparent;\">Research has shown that it costs more to <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" style=\"letter-spacing: 0px;\">find a new customer than to keep an existing one<\/a><span style=\"letter-spacing: 0px; background-color: transparent;\">. Whether the multiple is 5X or 25X more, the fact is that the longer you keep a customer, the more value they deliver to the business. Research from Bain &amp; Company finds that in the financial services sector, an improvement of 5 percent in <\/span><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" style=\"letter-spacing: 0px;\">customer retention produces 25 percent more in profit<\/a><span style=\"letter-spacing: 0px; background-color: transparent;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=20757840&amp;k=14&amp;r=https%3A%2F%2Fwww.marketingaiinstitute.com%2Fblog%2Fdelighting-your-customers-data-motivation-ai&amp;bu=https%253A%252F%252Fwww.marketingaiinstitute.com%252Fblog&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \"><\/p>\n<p>from Marketing AI Institute | Blog https:\/\/ift.tt\/eiyKBZr<br \/>\nvia <a href=\"https:\/\/ifttt.com\/?ref=da&#038;site=wordpress\">IFTTT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is sponsored by Marketing AI Institute partner Persado. Research has shown that it costs more to find a new customer than to keep an existing one. Whether the multiple is 5X or 25X more, the fact is that the longer you keep a customer, the more value they deliver to the business. Research &hellip; <a href=\"https:\/\/billsbud.org\/?p=3933\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Delighting Your Customers: Data + Motivation AI<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3933","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/posts\/3933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/billsbud.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3933"}],"version-history":[{"count":1,"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/posts\/3933\/revisions"}],"predecessor-version":[{"id":3934,"href":"https:\/\/billsbud.org\/index.php?rest_route=\/wp\/v2\/posts\/3933\/revisions\/3934"}],"wp:attachment":[{"href":"https:\/\/billsbud.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billsbud.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billsbud.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}